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Words Worth Knowing to Help You Understand CBD


The ability of a substance to enter your bloodstream and have an effect on your body.

Full-spectrum CBD is naturally extracted from hemp without further processing. This way, it has all the naturally occurring cofactors that work together to enhance bioavailability — a process known as the “entourage effect.” 

Ultimate Serum further optimizes the bioavailability of its products with carefully selected superfood plants, including turmeric, chlorella, ginger root, rosehips, and black pepper extract.


An acronym for cannabidiol, one of 100+ cannabinoids in the hemp plant.

The non-intoxicating compound in hemp most known for its possibilities for potentially improving mood, relaxation, and other benefits.

CBD Isolate

CBD isolate is the CBD compound extracted from the hemp plant without the other 100+ phytocannabinoids, terpenes, flavonoids, and plant nutrients.


An acronym for cannabinol, another of hemp's non-intoxicating cannabinoids, like CBD.

A full-spectrum CBD oil, like the ones from Ultimate Serum, will naturally include CBN, which is believed to be important for enhancing relaxation.


These natural chemicals interact with your body’s endocannabinoid system to promote wellness and balance.

Cannabinoids made by the body are known as endocannabinoids, while those in plants are known as phytocannabinoids.

Hemp contains 100+ major and minor phytocannabinoids that work synergistically together, including CBD, CBN, and trace amounts of THC.

CO2 Extraction

A process using carbon dioxide, a natural substance, to extract CBD from the hemp plant.

This method is considered the gold standard in the industry. Some other CBD companies use cheaper solvents, which may leave behind contaminants.

Endocannabinoid System (ECS)

You probably haven’t heard of this system in your body that works as a communication bridge between your body and mind.

Scientists only discovered it in the early 1990s, while researching the cannabis plant, and how it affects the brain.

This network of receptors, enzymes, and molecules helps regulate homeostasis, or your body’s ability to monitor and balance itself, in response to changes in the surrounding environment.

Your body creates its own cannabinoids to activate the ECS, helping regulate important functions, like sleep, mood, temperature regulation, digestion, inflammation, pain, and memory.

Because CBD also interacts with the ECS, it has a number of potential benefits to help bring balance to your body.

Entourage Effect

The understanding that all nutrients in a plant work synergistically for better absorption and results than if they are isolated.

A scientist studying the role of cannabinoids in the body’s endocannabinoid system coined this term.

A full-spectrum CBD oil, which retains all the cannabinoids, terpenes, and other naturally occurring complementary components of the hemp plant, leverages the entourage effect, while isolated CBD extracts do not.



Powerful plant substances that provide health benefits. They help your body fight against everyday toxins and stressors, and may help reduce inflammation.

Full-spectrum CBD oils have the flavonoids found naturally in hemp, as well as other synergistic beneficial components.


A hemp oil that is extracted from the plant, without further processing to isolate only the CBD molecule.

Full-spectrum CBD oils benefit from the entourage effect, where the synergy of all the components in the plant work together for the best results.

Hemp / Industrial Hemp

A member of the cannabis family that’s specially cultivated to have a very low percentage of the psychoactive cannabinoid THC — less than 0.3%.

It’s used for a variety of industrial purposes, including for CBD oil.

Industrial hemp is bred for its seeds, strong fibers, and oils, and is often used to make paper, fabric, and rope.

In contrast, marijuana cannabis has weaker fibers, which aren’t suitable for industrial use, is bred to have higher concentrations of THC — as high as 6 or 7%.


Compounds found in plants, which stimulate receptors (known as CB1 and CB2) of the body’s endocannabinoid system.

While the largest concentration and most well-known phytocannabinoids are found in cannabis plants like hemp and marijuana, other plants also produce phytocannabinoids.

Cinnamon, black pepper, echinacea, clove, and oregano are some of the more well-known plants that contain these CB2-stimulating molecules.


Fragrant compounds in plants that release distinctive aromas, such as pinene (which gives pine trees their smell) and limonine (the citrus-y smell in some fruits).

Terpenes are most concentrated in the oils of plants, which is why essential oils are prized for their fragrance and therapeutic properties.

A few terpenes act as phytocannabinoids, stimulating the CB2 receptors in the body’s endocannabinoid system. Other terpenes can interact with cannabinoids to inhibit or enhance their effects.

There are over 100 terpenes in hemp, which are stripped out if the CBD molecule is isolated. In a full-spectrum CBD hemp oil, the terpenes are retained, as well as hundreds of other naturally occurring compounds.


An acronym for tetrahydrocannabinol. The main active plant compound in marijuana.

Responsible for the mind-altering, psychoactive effects of marijuana that are responsible for the “high” feeling.

Marijuana plants are cannabis plants that have higher concentrations of THC. Hemp plants are cannabis plants that have less than 0.3% THC.

Choose the Highest Quality, Full-Spectrum CBD Oil

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Ultimate Serum empowers you for better health through the power of nature. Our hemp CBD oils are 100% pure, organic, full-spectrum, and the highest quality you’ll find.

Each product is uniquely combined with healing superfoods, including some of the most powerful anti-inflammatory plants.


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This product is not for use by or sale to persons under the age of 18. The statements made regarding these products have not been evaluated by the Food and Drug Administration. The efficacy of these products has not been confirmed by FDA-approved research. These products are not intended to diagnose, treat, cure, or prevent any disease. All information presented here is not meant as a substitute for or alternative to information from health care practitioners. Please consult your health care professional about potential interactions or other possible complications before using any product. The Federal Food, Drug, and Cosmetic Act require this notice.